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Sensor Tower is strengthening its foothold in the data business by acquiring Video Game Insights. The financial aspects of this acquisition remain undisclosed, but this move notably expands Sensor Tower’s influence from a predominantly mobile-focused area into the realms of PC and console gaming. This strategic shift follows about a year after Sensor Tower’s acquisition of Data.ai, another player in the analytics field.
Oliver Yeh, the head of Sensor Tower, expressed enthusiasm about this new chapter, saying, “Gaming represents a vital segment of the digital economy. With this acquisition, we’re thrilled to extend our analytics expertise to cover mobile, PC, Xbox, and PlayStation platforms, offering our customers comprehensive insights into the gaming world.”
Video Game Insights has built a solid reputation in the industry, known for delivering dependable data on sales, pricing, user engagement, and ratings. Sensor Tower looks forward to collaborating with the Video Game Insights team, aiming to push the envelope further in providing their clients with the most extensive gaming analytics available.
