Oh wow, so where do I even start with this? I came across this wild thing about Wooster Games—maybe you’ve heard of them? They created this game called Animal Company, and it’s like, blowing up. Seriously, a million people playing every month! No, I’m not kidding. And they just hit this crazy milestone—fifth highest-grossing game on Quest in only a year. That’s nuts, right?
So, the game… It launched last July in early access. Picture this: You’re moving around like a gorilla (yep, you read that right) and mixed in is this vibe from Lethal Company. Not exactly sure how to describe it—part horror, part mystery, all kinds of chaos. But it works. Like, totally works.
I’ve been sort of creepily obsessing over their progress—watching them battle it out on the top-earning game charts alongside biggies like Yeeps 2.0 and Beat Saber. It’s such an odd mix, and somehow I’m into it.
Oh! Get this—monetization didn’t even start till three months after launch. Wild strategy, but hey, they had solid engagement stats backing them up. You know, the usual—100-minute daily playtime, nearly half the players sticking around for 28 days, and some insane viral moments on TikTok. One billion views? Unreal.
In just half a year, the paying users grew like crazy—9 times what they started with. Have you ever seen anything take off like this? And around Christmas to March 2025, they went from 145k daily players to half a million! That’s like your little hamster becoming a lion overnight or something. Odd analogy? Maybe, but it fits.
Anyway, if you’re as curious as I was, you might want to check out that interview and the video. It’s kind of like going down a rabbit hole, but in a fun way. So yeah! That’s Animal Company for you. Who knew gorilla arms could be such a hit?
