Ray-Ban Smart Glasses Revenue Soars, Boosting Meta’s $3.5 Billion Investment in EssilorLuxottica

Sure thing! Let me dive into this slightly chaotic retelling.

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Okay, so here’s a wild bit of news. EssilorLuxottica—you know, the fancy eyewear peeps—just dropped their second quarter earnings. And get this: their Ray-Ban Meta smart glasses? They’ve only gone and tripled their revenue from last year. No joke.

These glasses, which came out in 2023, do a bunch of things. They play music, take pictures, and even let you search the web using Meta AI. Starting at $300, it’s like a high-tech James Bond gadget. They’re doing so well that Meta’s kinda decided, “Yeah, let’s keep this gig going with EssilorLuxottica until 2030,” and they might be—brace yourself—throwing $3.5 billion into the whole mix.

Oh, and speaking of the glasses, there’s a photo of them somewhere—looked all sharp and futuristic. Totally feels like something out of a sci-fi movie.

So, as of their recent earnings report from the middle of 2025, these AI glasses are on a roll, apparently pulling in cash like nobody’s business. Interesting bit though: they’re not talking about sales from their new Oakley Meta HTSN glasses, which, by the way, have a price tag starting at $500. I mean, seriously?

Even though there’s some number-fudging mystery here—like, exactly how many these companies have sold—it’s clear they’re doing something right. Back in February, they did say they’d sold 2 million units since 2023. But who’s counting, right?

EssilorLuxottica’s top dogs, CEO Francesco Milleri and Deputy CEO Paul du Saillant, were all smiles, saying they’re keeping pace with their growth plans despite the world being upside down. And yeah, their global revenue hit a sweet €14 billion in the first half of 2025. That’s around $16.15 billion in U.S. dollars. Those are some big numbers, especially when everything’s kinda chaotic economically.

But they did mention a few bumps in the road—like those pesky US customs duties changing on April 2, 2025, and the U.S. dollar not being as strong as it used to be compared to other big currencies. Seriously, why is the financial world so dramatic?

Anyway, there’s a lot happening, especially in the world of wearable tech. Who knew glasses would become this exciting, huh?