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XR Week Highlights (2025.08.05): Ray-Ban Meta Sales Surge, Brilliant Labs Debuts Halo Glasses, and More!

by Checkpoint 10
August 5, 2025
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Sure thing, here it goes. Let’s take this ride:


Okay, so it’s Monday again, and somehow I’m here banging out the scoop on what’s hot in the world of XR. I mean, why not? But let’s get real for a sec. Where the heck is all the talk about Project Moohan? I swear, it’s like crickets from Google on that front. Maybe they’re laying low because if the rumored price is true, it’s gonna scare buyers off? I dunno. It’s like throwing a party nobody can attend. Imagine the headlines: “VR Flop Goes Bust.” Just a hunch, but I figure we’ll see what unfolds over the next few weeks. Fingers crossed, I guess.

Big News, Right? Or something…

Oh, Meta’s in the game with its Reality Labs division raking in more dough—5% more or something. Totally not from selling Quest devices, though. Those are like yesterday’s leftovers. It’s those Ray-Ban smart glasses (yep, Ray-Ban, who knew?) that are flying off the shelves like, like… well, something that flies off shelves. Meta’s linking arms with EssilorLuxottica to churn out more of these bad boys by year-end. Luxottica even bragged about how they’re selling three times more than last year. I mean, who doesn’t want to walk around looking like they stepped out of a sci-fi flick, am I right?

Honestly, I reckon we’re a bit over regular ol’ mixed reality headsets. They talk about these exciting apps, but turns out folks are just playing games like Gorilla Tag. Can’t say I blame them. Meta ditched their old Quest 4 design because, well, what’s the point if no one’s buying? The idea now is to get excited for whatever these Puffin glasses are by 2026. Until then, the cool kids are wearing smart glasses. Zuckerberg’s on record saying they’re the wave of the future, like some kind of super tool to unlock human potential, or something grand like that. Maybe one day we’ll all be walking around with tech specs like we’re in some parallel universe.

More Random News That’s Kinda Important

Meta also popped up claiming the "perfect" VR session lasts 20-40 minutes. Apparently, that’s the sweet spot. Less than 20? Not worth the sweat. More than 40? Say hello to forehead pain city. Seriously, been there, done that. Popped my headset on for a quick check, and it’s like I lost an hour of my life.

Anyway, the trick is developing games that break it up into chunks fitting this magic time slot. So rather than smashing an epic in one sitting, you dive in and out like a snack break. Heads up: don’t pull these moves over to mobile, they say—that’s its own beast.

Oh, Brilliant Labs, Bless Their Heart

Brilliant Labs is rolling out these new Halo glasses. Tiny little things weighing around 40 grams and packed with a baby AI assistant named Noa. Apparently, Noa’s got a memory like an elephant—remembers everything you’ve said or done for ages to tailor your experience. Plus, they’re open-source so you can tinker all you want. Privacy is a buzzword here too, so no raw images ever leave the device. Sounds neat, yeah?

And then Alibaba jumps in with its Quark AI Glasses. Imagine glasses that are gonna let you groove to tunes, translate your conversations on the fly, even transcribe meetings. Official launch due by late 2025. Buckle up, I guess?

Rants, Raves & Random Tidbits

DJI’s launched its Osmo 360 camera, going toe to toe with Insta360. They claim it’s all that with 8K recording at 50fps, but we’ll just have to see, won’t we? Meanwhile, Microsoft is throwing 3D avatars into Teams meetings. Love the ambition but, ugh, meetings still drain the soul, 3D or not.

Ah, but let’s not forget the gaming world. Little Planet’s going free-to-play, Boxing Underdog is here at $19.99, and VR studio WarpFrog’s cooking up something new. Oh, Star Citizen’s maybe getting VR support soon—a decade after teasing us. Gotta love procrastination at its finest!

Before you go—I’m throwing a nod to good ol’ Dunkelstein. It’s some AR tabletop murder mystery thing running wild on Kickstarter. Sounds like a treat if you’re into mixing up the virtual with the real. No joke, it even comes with a wooden villa for the full shebang.

And if you’re in the generous mood, a little help towards the Red Cross for Ukraine could do wonders. Seriously, lend a hand.

Alright, that’s about all folks. Catch you on the flip side.


How’d we do? Let’s just say, fingers crossed this blend of chaos and chatter hits the mark!

Tags: HighlightsWeekMetaLabsRayBanSalesSurgeBrilliantDebutsGlassesHalopstrongXRMorestrongp2025.08.05
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